
It's a music video that’s the first of its kind and the inspiration for this creation comes from Chennai's music maestro -
A R Rahman.
Watch The Video on iBNlive.com or YouTube.com
"This is the first video to be shot on mobile cinemascope vertical
format. This song was conceived as an anti-poverty anthem for the
millennium goals for the UN. When I was doing it, I never realised it
is going to go to this level. It took me two years to make it," he
said.
"Pray for me brother" is part of a joint venture between Nokia Nseries and the A.R. Rahman Foundation.
"I told my friends in London that I have a song for the UN and I want
some sponsors. They introduced me to Nokia. Nokia Nseries supported it
and got some of the best filmmakers in the world to make the video,"
said Rahman.
"Pray for me brother" will have its worldwide launch early next year
and the video will be exclusively available on Nokia Nseries music
edition.
Rahman will sing the anti-poverty song live at Nokia's New Year's Eve celebrations in Mumbai Dec 31 for the first time.
Rahman's foundation also plans to help the needy by opening schools and
hospitals. The composer had bought land near Chennai four years ago and
is hoping to generate funds through his performances to fulfil his
dream.
"It is too premature to talk about it. But this is a first step in that
direction. The proceeds from the sales of the album will go to the
foundation."
Like all of Rahman's creations, the new music video too brings out his
creative best. The lyrics are meaningful and the video portrays poverty
across the globe, touching the sentimental chords of viewers.
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Source: ibnLive.com & YouTube.com